Spotify Playlists are the best way to push your music, no doubt about it.

So finally, why do we say Spotify playlists are the best way to push your next release or any single at any moment, but first let’s clarify. We assume we are talking about good playlisters ( Check here how to identify good playlists), now that we are on the same boat, let’s mention the benefits of playlists.

1- Spotify playlisters, dedicate and invest a lot of time and sometimes money to grow playlists. There is knowledge involved, the same as any other activity. It is not like you put 2 songs together and people start following. NOOOOOOOOOO is not like that, like some YouTube Marketing Gurus like to say, they just have no idea if anyone is talking about playlists to you. You must first ask them, show me your playlist, then you will understand they have no idea.(Even YouTube gurus, so frustrating) 

2- It is better to invest $20. Try chances with, let’s say 4 to 5 well engaged playlists and you will start making numbers. You can go to any of the services you want, but let’s face it they have around a 30 % approval rate, so don’t get frustrated. 

3- Spotify Playlisters understand their audiences and know when a track will perform well, it can potentially lead you to an algorithmic engagement, which can multiply 10x to even 100x in the best of the scenarios. Remember you only spent $20. Do you get the point? Imagine if you keep such a budget or increase it. Different independent artists apply this strategy. Zero Ads and guess what? Their audiences are still there and continue to grow constantly. A big difference with the unsustainable ad strategy is that not even gurus are able to maintain numbers. If you want us to talk more about this strategy, feel free to ask for a private consultation.

Many artists argue that Ads are better than Playlists just because they haven’t been added to a good playlist. It is obvious that $100 spent on ads might give you 50 streams if you are lucky, but $100 spent on playlists has the potential if you really find good and legit curators that will actually help you. You can easily do 5000 thousand streams. You will understand, as soon as you find the curators for you, that you will get an immediate radio push and, after a week or two, Discover Weekly and if you keep pushing for your next releases, Release Radar will push you in a huge way. None of that will happen with ads. As soon as you stop the money flow, engagement will also end.

Thanks for taking your time reading this article. If you want to share something with us, do not hesitate to contact us.