This cost will be different from track to track depending on how good or bad a track is. Sometimes, no matter how much money or what you do, people are not going to engage with it. In that case, you must go back to the studio and improve whatever is not on the level

Each artist, no matter if it’s a major or an independent, has a cost per stream. Some major artists sacrifice a cut of their art to get the massive exposure the labels give. This means that you must not feel bad as an independent artist. Music is a product and, as a product, needs money to be created and distributed.

In this case, we want to set a basis on the tools Spotify offers to artists where they charge from .35 to .60 for each click on the song. It doesn’t guarantee that click will be a stream, but let’s set it as the main reference.

Real facts to keep in mind about good playlists

They won’t give many streams, but they will be real. 

They will feature major, famous or talented artists within the genre.

They will not have more than 200 songs. 

They will reject artists they consider not to hit the mark.

Information to consider

Good curators invest in marketing

Good curators have a good track record or a solid brand name.

How to calculate the cost per stream

The formula is simple. You need to gather all the data from your promotion tools together, then consider the budget for each promotion tool and the streams received, then totalize both numbers and divide the budget by the total streams received. That’s your cost per stream. Here is an example:

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Promotion tools

Spotify Marquee $100 invested 50 Cents per stream total  200 Streams total

Spotify Showcase $100 invested 70 Cents per stream 142 Streams

Meta Ads’  $100invested. It is $10/day. Gave 20 streams per day; 200 streams for 10 days total

Playlist pitching 1 $50 invested, zero songs approved total  streams 0

Playlist pitching 2 $50 invested, 2 playlists approved total 20 streams 

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Total invested $400, 562 Total Streams 

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Cost per stream = $0.7 ​

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For 1000 thousand streams, this artist must invest $700. This means that if this artist promotes his music, investing $20 and receives 500 streams, his cost per stream will be $0.04. Totally achievable on SubmitAAM.

Let us know if your cost per stream is lower? 

We are working to become the best place for artists to promote their music in a legitimate way. 

So what are you waiting for?

Thanks for taking your time reading this article. If you want to share something with us, do not hesitate to contact us.